Eugene Gorab, founder and CEO of Greenfield Partners, LLC, is an investment executive with a wealth of experience in the private equity sector. Eugene Gorab earned his MBA from the University of Chicago’s prestigious Booth School of Business. Recently, the Booth School unveiled the findings of its research into the Chinese consumer market. The study, undertaken in collaboration with the University of Virginia and Beijing Normal University, set out to identify behavioral characteristics that are distinct to cafe customers in different regions of China. After observing and recording the seating preferences and behavior of nearly 9,000 cafe patrons, researchers noticed a north/south divide. Customers from northern China were more likely to sit alone and more likely to rearrange furniture blocking their path. Booth professor Dr. Thomas Talhelm attributes these actions to the more individualistic and independent culture that developed in the north due to the cultivation of wheat, which could be managed by a solitary farmer. In contrast, southern Chinese farmers have historically grown rice, a crop that requires mutual cooperation. This seems to have influenced the behavior of modern southern Chinese customers, who statistically were less likely to disturb their environment and preferred company when enjoying their coffee. The study sheds light on the claim that ancient traditions shape modern consumer behavior.
0 Comments
Leave a Reply. |
AuthorCurrently, Eugene Gorab serves as the President and Chief Executive Officer of Greenfield Partners, LLC, a company he founded in 1997. Archives
May 2022
Categories
All
|